Type of freelance work you do
If you work as a graphic designer who wants to promote your work, you must first make
relevant posts of your work, like making various social media posts showcasing your work
and showing off your skills as a graphic designer.
As a video editor, you can make small videos to showcase your skills as an editor and attract
people to your post.
Displaying your work according to your field will help you attract people to your work.
Social Media is the future
Social media is the future of all media and the most relevant place to display your work to
attract clients. First, make an account on any of the social media platforms that could help
you promote your work.
For instance, Instagram and Pinterest are the perfect platforms to showcase your work as a
graphic designer and artist, as they promote these things.
Platforms like these will allow you to attract more people to your posts, and in return, more
potential clients.
To engage a wider audience you can make your work more fun and relatable to them. For
instance these days a lot of people use social media to reach the masses of people
throughout the world.
Social media platforms like Instagram can help you reach a wide variety of people on the
internet and a younger audience can help you get a better understanding of what is
necessary and useful to make your work better.
Keeping up with trends
Keep up with the modern trends that are circulating on the internet. Making memes and
funny comedic posts is a great way to promote your work, which attracts people to like your
posts and return to visit your profile, take a glance at your work, and attract potential clients.
SEO
SEO or search engine optimization is a great way to make your work stand out of the
ordinary.
With an SEO optimised topic and heading, your work can be at the front and easy to find for
people who search using specific words for instance “Best bikes for under 1000 dollars” with
a topic like these you can make sure that your work is using those keywords and key
phrases which will make your work out of the ordinary.
Advertising
The most effective way to promote your work is to advertise your work through Social media
and running ads on Facebook, LinkedIn, and Instagram.
By running effective ads you will be able to attract more people to click on to your portfolio
and avail your services.
Emailing and Newsletter
Through email scalping, you can have access to millions of email addresses belonging to
people on the internet and you can use those emails to send emails showing your services
and the work you can do for them. This concept is the modern day cold calling for
freelancers.
Emails are the good ol reliable when it comes to contacting people and attracting more
people.
Use Freelance Marketplaces
Platforms like Upwork, Fiverr, Toptal, and Freelancer can be competitive, but they’re
excellent for building your early portfolio and finding consistent gigs. To stand out:
● Optimize your profile with strong descriptions and keywords
● Collect positive reviews
● Bid thoughtfully and personalize your proposals
Ask for Reviews and Feedback
Reviews and feedback are a great way to promote your work as a freelancer. Who better to
tell you about the level of your work than the people you have worked with. Asking people to
leave a review will positively help your work and promote your work.
